Until It Beats No More' is a song recorded by Jennifer Lopez for her seventh studio album Love?
The song was written by Evan Bogart and Jörgen Elofsson with its producer Troy "Radio" Johnson. It is a soft rock ballad that speaks of a love that never dies.
Music critics made note of "Until It Beats No More" being an ode to Jennifer's then-husband Marc Anthony.
The song received generally positive acclaim from music critics, who cited it as a stand-out track on "Love?"
Upon the release of the album, the song debuted at number nine on the South Korea Gaon International Chart.
"Until It Beats No More" has been performed live on numerous occasions, most notably at an anniversary concert for the Mohegan Sun casino in Uncasville, Connecticut where Jennifer broke down in tears after the performance.
The song was used as background music during Jennifer's "My World" commercial for the Fiat 500.
The commercial depicts her leaving Manhattan and making her way to hometown of The Bronx, New York.
Controversy arose when it was revealed that Jennifer had not filmed the commercial in The Bronx, but instead filmed the close-up shots in Los Angeles while a body double was used for the driving scenes in The Bronx.
Song Production
"Until It Beats No More" is a soft rock ballad, with a length of three minutes and fifty-two seconds.
It was written by Evan Bogart, Jörgen Elofsson and Troy "Radio" Johnson with the latter also producing and audio engineering the track.
Kuk Harrell recorded, engineered and edited Jennifer's vocals for the song at Pulse Recording in Los Angeles, California with additional editing from Chris "Tek" O'Ryan. The song was later mixed by Trevor Muzzy.
Lyric Interpretation
"Until It Beats No More" speaks of a love that never dies.
According to Jennifer, it is about when you are at a bad bad point in your life and somebody comes in and makes you believe in love again. She cited her then-husband Marc Anthony as being that person for her.
Monica Herrera of Billboard picked up on this, with the lyrics: "I feel the beat again, stronger than before."
Scott Shetler of PopCrush pointed out the song's optimistic viewpoint with the lyrics: "I'm alive, I can breathe, I can feel, I believe."
Critical Reception
The song received a positive review from Monica Herrera of Billboard, who called the song "honest and adult."
Jody Rosen of Rolling Stone cited "Until It Beats No More" as being one of two stand-outs songs on the album; the other being "On the Floor."
Shane Phoenix of Hot Spots gave a positive review of the song, stating that the lyrics are "spot on" and the "winds are fabo, the keys and key breaks in this one really allow her vocal sense to come out and shine."
He concluded by stating that: "If you have been looking for a new love song, this could be your pick."
Song Usage in Media
"Until It Beats No More" is featured as background music in Jennifer's commercial for the Fiat 500.
The commercial, entitled "My World" depicts Jennifer leaving Manhattan and making her way to The Bronx, her hometown. Lopez is seen behind the steering wheel of the car, gazing out at the scenery of The Bronx passing by.
A voice-over says the words:
"Here, this is my world. This place inspires me to be tougher, to stay sharper, to think faster. They may be just streets to you but to me, they're a playground."
Controversy arose for the commercial when it was reported that Lopez did not return to The Bronx to shoot the commercial.
Instead, Jennifer filmed her close-up shots in Los Angeles, while a body double was used for the car scenes through The Bronx.
Fiat and Jennifer were slammed for false advertising her return to The Bronx. Fiat released a statement stating:
"Both commercials featuring Jennifer Lopez were indeed filmed in the Bronx as well as outside locations. As you may know, in today's world, people are increasingly mobile and their work takes them to a variety of locations. As a result, we took the opportunity to film wherever Ms. Lopez was working at the time to accommodate her schedule. The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we're going and serve as a source of inspiration to achieve our goals in life. One does not need to be in a specific location to be inspired or continue to be inspired."